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Wesley Sneijder for Nike and Foot Loock in the campaign 'I Am The Rules'

Fashion 10/12/2010

This season Foot Locker and Nike Sportswear come together to celebrate the launch of the iconic Air Max 90 in a new combination of colors, including black, white and silver, sold exclusively for Foot Locker.

The Air Max 90 were created by Tinker Hatfield and Nike CEO Mark Parker, Nike Air Max 1987y 1 was the first shoe with visible air unit.

The latest version of the Air Max 90 shoe shows a sober but elegant and sophisticated style that unites the trust and comfort, with emphasis on the concept 'I am The Rules'.

At the forefront of this campaign 'I Am The Rules' are one of the most talented players of football today, Wesley Sneijder, who embodies the spirit of philosophy 'I Am The Rules'.

The Campanya summarizes the concept of 'I Am The Rules' in a fascinating television ad with us forlife and career of Wesley Sneijder. This sopt highlights the features that make Wesley Sneijder is the perfect embodiment of the leitmotifs of his campaign office in the field and in the team, his personality and competitive nature of impact in the field of play without forgetting solidarity with the team.

It also talks about how Wesley Sneijder managed care you receive from the media.

This new campaign of Foot Locker and Nike will launch in Europe from November 28, 2010 ¨ and the new Nike Air Max 90 will arrive the same day at Foot Locker stores across Europe.